The IATF 2026 is set to take place in less than 30 days. We are now pleased to announce that we have secured another strong partner for the event: Volkswagen Nutzfahrzeuge.
INNSBRUCK, April 1, 2026 – The adidas Innsbruck Alpine Trailrun Festival is pleased to announce Volkswagen Nutzfahrzeuge as its official mobility partner. The partnership underscores a shared passion for peak performance, reliability, and adventure in demanding environments.
As a strong partner, Volkswagen Nutzfahrzeuge provides mobility that can be relied upon at all times—especially under challenging conditions. As part of the partnership, the mobility partner will have its own activation area within the event grounds, offering visitors the opportunity to experience the brand’s diversity. With versatile and robust vehicle solutions, Volkswagen Commercial Vehicles, as the mobility partner, ensures that athletes, partners, and the team can travel flexibly and reliably at all times.
Start of the European trail running season
From April 29 to May 2, 2026, Innsbruck will once again become the center of the international trail running scene. With 8,500 runners of all skill levels, the festival traditionally kicks off the European trail running season and is considered the largest independent event of its kind in Europe.
Participants can look forward to an impressive variety of routes through the Tyrolean mountains—ranging from technically challenging trails to scenic leisure routes. The event will be accompanied by a large-scale expo featuring around 50 exhibitors, where over 60,000 visitors can discover the latest trends, products, and innovations from the world of trail running.
Focus on the spirit of the outdoors and adventure
Trail running embodies nature, freedom, and athletic challenges. This is precisely where the partnership comes in: Volkswagen Commercial Vehicles are ideal companions for outdoor sports, events, and flexible operations—perfectly tailored to the demands of an international trail running festival.
Markus Fischwenger, Head of Marketing at Volkswagen Nutzfahrzeuge Österreich, highlights how well the partnership fits: “As a proud mobility partner, we are delighted to support the Innsbruck Alpine Trailrun Festival with the reliable, sustainable, and versatile vehicle fleet from Volkswagen Nutzfahrzeuge. Our models offer flexible and dependable mobility solutions that provide the best possible support for athletes, partners, and the entire organizing team. The Innsbruck Alpine Trailrun Festival stands for top athletic performance and a true spirit of adventure—and we are proud to be able to make a significant contribution to its success with our vehicles.”
The adidas Innsbruck Alpine Trailrun Festival combines top athletic performance with a unique alpine experience, once again making Innsbruck the international meeting place for the trail running community.
“The Innsbruck Alpine stands for sporting highlights and emotional moments, and we are delighted to present another premium brand in Volkswagen Nutzfahrzeuge. Outdoor experiences, peak performance, and adventure are equally important to both elite and recreational athletes. Having a strong partner by our side who stands for exactly that makes us proud and demonstrates the enormous power of the event,” says Alexander Pittl, Managing Director of Laufwerkstatt and organizer of the IATF.