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Sustainability

Introduction

The adidas Innsbruck Alpine Trailrun Festival is actively committed to the sustainable organization of the event. Through targeted measures in the areas of environment, social responsibility, and economy, the aim is to create a positive impact for participants, spectators, and the region.

The IATF

Sustainability Concept

Sustainability

Environment

Zero Waste Commitment

  • Reducing Waste through Reuse and Recycling Concept

Reusable Cup System in F&B Areas

  • Use of reusable cups and tableware to avoid single-use waste

Reuse of Equipment for Future Events

  • Reducing resource consumption through multiple uses of event materials

Waste Management

  • Recycling stations along the course and in the event area

Resource Conservation

  • Use of regional and organic food for catering

  • Water supplied from hydrants, wells, and IKB large containers to reduce single-use bottles

Eine lächelnde Mitarbeiterin händigt einem Trailrunner an einem IATF-Expo-Stand ein Paket aus; im Hintergrund hängen Porträtfotos von Athleten.

Economic Sustainability

Regional Focus in the Selection of Suppliers and Service Providers

  • 90% of contracts awarded to Tyrolean companies

  • Collaboration with local service providers, caterers, and producers

  • Promotion of tourism through partnerships with hotels and restaurants

Prudent and Economical Use of Financial Resources

  • Reusable event materials to reduce costs and resource consumption

  • Annual evaluation and improvement of the sustainability strategy

Communication and Awareness

  • Transparent reporting on sustainable measures and progress

  • Raising participant awareness through information campaigns

  • Involvement of the local community in planning and implementation

Eine große Menschenmenge sitzt an langen Tischen im Freien vor der beleuchteten Fassade der Innsbrucker Hofburg. Im Zentrum steht eine Bühne mit einer großen LED-Leinwand, auf der Grafiken zu sehen sind. Die tiefstehende Sonne bricht hinter dem Dach des historischen Gebäudes hervor und erzeugt einen strahlenden Lichteffekt.

Social Responsibility

Inclusion & Diversity

  • Start categories for different age and performance groups

  • Promotion of equality through equal prizes and starting conditions for all participants

Health & Safety

  • Partnerships with local sports doctors and physiotherapists

Ein hellblauer IVECO Regiobus des VVT steht bereit für den Shuttle-Service beim Innsbruck Alpine Trailrun Festival in der Innsbrucker Innenstadt.

Mobility

Mobility

  • Cheering Bus Concept: Spectators can be transported by bus to different sections of the course, reducing individual car traffic.

  • Athlete Shuttle: Provision of a sustainable transport option for participants.

Conclusion

Through these measures, the adidas Innsbruck Alpine Trailrun Festival actively contributes to an environmentally friendly and socially responsible sporting event, setting a benchmark for sustainable trailrunning events.

Eine Trailrunnerin, Dioni Gorla, läuft einen steilen, alpinen Grat hinauf, mit einem weiten Panorama über das Inntal und die Tiroler Bergwelt im Hintergrund.
April 29 – May 2, 2026

Register now for the IATF 2026!

Secure your spot at the adidas Innsbruck Alpine Trailrun Festival 2026 and become part of the international trailrunning community.

  • Unique routes perfect for every level
  • Top organization for your best trail experience
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